Video Marketing Is Powerful but How Important Is It?

// May 18th, 2009 // Video Marketing

Video Marketing Expo

Video Marketing Expo

Last week I attended the 1st Video Marketing Expo in Austin, TX which was put on by a couple of good friends and savvy entrepreneurs, Chris Justice & Kelly Shores.  If you are a business that wants to learn and stay on the cutting edge of how to use video marketing I highly recommend that you attend next year.

So, how powerful is video marketing?  Well, you know how powerful TV advertising has been over the years and you know that online video is exploding but why?

With 57% of internet users consuming online video and growing, there is actually a scientific reason why TV and online video commands our attention as consumers.  Backed up by Forrester, Ominture and other scientific sources; video stimulates over 40% of the brains cortex thus commanding in depth attention.  Since video stimulates the human brain so much it is why we love our action-thriller movies, sports on TV and other genres of video based entertainment.  We just can’t get enough video and it’s why video based marketing is one of the most important ways to market.

Wanna see how powerful it is? Watch this commercial for Grasshopper, a telecommunication system for small business owners. Then find out how they could have spread this message further using a unique video syndication system!

Spread Video Far & Wide Online

Grasshopper has done a fabulous job with this video commercial and has done a great job using social media to enable the opportunity for people to spread their message on their website.  How could this message have been spread even further?

If Grasshopper wanted, it could have used TubeMogul to spread their video to several of the most popular video websites.  TubeMogul provides you a single point of distribution by allowing you to upload and distribute your content to some of the most popular video sites.  Here is Brett Wilson, Co-founder and CEO explaining how TubeMogul works.

With that, how important do you think video marketing is now for your business?  I’d love to hear from you.

  • Video marketing is very important. It's becoming a standard expectation of online users, which is why many large corporations are integrating online video into their marketing strategy. Take for instance the Skittles commercials, which are now available at online video advertising networks.
  • It's looking more and more like video marketing is kind of the new article marketing. Not in a sense that it's replacing it but rather it's a vital part of any online marketing strategy.
  • Clyde, I agree that it is a vital part of any online marketing strategy. Could you elaborate on what you mean by, "the new article marketing"? Thanks for the comment!
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