Your Strategic Sales Funnel Needs 360 Degree Visualization & Listen Tools

// March 17th, 2010 // Educate

Do you know how so many companies struggle to find their best customers?  Well, what if finding your best customers was as easy as plugging in your headphones and listening to music on your iPod?  It could be but, you have to know how to connect the headphones into the market where your customers are.

Think back to when you were a kid going down to the local pond and throwing rocks into the water to watch the effect of the ripple.  The bigger the rock, the bigger the ripple right?  Well, let’s assume for a minute that you had a couple of tools like the headphones and a big rock to create a ripple effect for increasing sales at your company.

Now, if you could just plug your headphones into the internet and find out where the music is playing that your particular customers like - they might be dancing to the music on a white sand beach.  What if you had the capability to offer them an opportunity to take your product, a sporty wave-runner, out for a spin in the ocean?  Lot’s a people might take you up on the offer, right?

After they have a blast speeding up and down the beach, others see them having so much fun and decide they want to join.  So, other customers start coming over asking if they can take the wave-runner out for a spin and the customer that just got back from her run tells them how much fun it was.  Then, the ripple happens, they go tell others and soon enough your wave-runner (the rock in the pond) is in demand.

All you had to do was listen closely and throw the right kind of rock in the pond.  This is essentially how you can take a 36o degree look at your market with socialized internet technology tools in order to create a strategic sales funnel for your business.  Ok, so how could you go about doing this?

Well, there are many tools that can provide this type of insight and below I’ve provided a video of such a company that could serve as your headphones but, they don’t provide rocks or wave-runners - you’ve got to bring that to the market.

Marcel LeBrun, CEO of Radian 6 - Discussing The Implications of Socialized Media On Business

  • Hey Jason,

    Thank you SO much for the wonderful support of Radian6! You make an incredibly valuable point that companies need to keep in mind no matter how they approach marketing -- *they* have to bring the rock, or that fantastic product or service that people will be attracted to. No matter how you slice it, great products are the real key. Sometimes, a little listening out there on the Web can even tell you what's missing in your product or service area so you can improve your offering to close that gap and provide a truly unique product or service.

    So much we could talk about here, but I'll keep it short and just say, again, thank you!

    Cheers,
    Teresa

    ----
    Teresa Basich
    Content Marketing Manager
    Radian6
    http://www.radian6.com
    @TransitionalTee
  • Thanks for listening as always Teresa. I have to say that Radian 6 is the most consistent at responding to what people are saying re: the Radian 6 brand.

    Cheers,
    Jason
  • Of course! Thank you for that. We really aim to be as accessible to and aware of our community as possible, and it's hard not to want to say hello and show appreciate to people like you who give us such great support. I'm glad to have been able to stop by!

    Cheers,
    Teresa
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