Posts Tagged ‘social media monitoring’

Monitoring The Conversation Of Tribes

// June 11th, 2009 // Comments // Social Media Marketing

The other day I had a meeting with a local TV personality — Tanji Patton — and her husband Mike.  We discussed a few things about where she is headed with her site and web show, Good Taste With Tanji.  I was happy to find out how much respect she has for the web and value she see’s in the internet as a distribution medium for her content.

We talked about many things from Search, to Social Media to Online Video Sydnication and other things as well.  Even though Tanji has years of experience as a TV anchor and producer, she was very open about what she does not know and I was encouraged to learn this.  Knowing your expertise and domain focus is the sign of a great leader and I know she will go far.

One thing we touched on in the conversation was identifying and leading your tribe, Seth Godin’s principle.  Tanji certainly has the ability to garner a following and the capability to lead her tribe and I told her I would refer her to the video below but, I thought it was important for others that may be reading this to see it.

Watch this and then read below about monitoring the conversation.

Tools for Monitoring The Conversation

Picking back up from the conversation with Mike & Tanji, Twitter came up and blogging in general came up.  Tanji made the comment about how much time it takes to use Twitter and she’s openly stated this on her site.  Yet, most people that are new to it have the same reaction - I did too when Evan & Biz introduced it at SXSW a couple of years ago.

Twitter is great for connecting with people of all walks of life that have the same interests but, it takes some getting used to and there is a learning curve to understand how to listen.  Since so many others have talked about this already, here are three links to dig into it more: 10 Listening Tools , On Twitter & Listening , Twitter Is All About Listening .

Taking it a step further are companies like Sysomos & Radian6.  I had the chance to visit with Blair Cummings & Aubrey Podolsky with Sysomos yesterday who provided me with an in-depth demo of their MAP and Hearth Beat products.  Man, are these products amazing!

If you are trying to lead a Tribe, I highly encourage you to look at companies like Sysomos, Radian6 or ScoutLabs as the intelligence they can provide you about what is happening in web conversations is extremely revealing and valuable to your strategic business planning efforts.

For someone like Tanji Patton, these products could help her significantly grow her following.  By analyzing where the conversation is that’s relative to her Tribe, she could go there and jump right in and offer her opinion and value thus increasing her awareness and building new connections with people of similar interest and influence.

So, who’s your tribe - are you listening to them?

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It’s Gettin Hot In Herre And Your Brand Sucks…How To Change The Perception With Social Media Monitoring

// June 8th, 2009 // Comments // Social Media Marketing

YourBrandsSuck.com

YourBrandsSuck.com

Suppose for a minute or two that Your Brand became an innocent by-standard of an endorsement deal gone really wrong.  I mean really wrong…so wrong that you got submitted to YourBrandsSuck.com and the world is bashing you for something Your Brand had no control over.

Yep, HE said that, “It’s Gettin Hot In Herre, So Take Off All Your Cloths” at a night club and took her back to a hotel room according to HER, which was written on her MySpace page and now thousands of people are talking about it.

HE is a super star athlete with hundreds of thousands of dollars in endorsement contracts for companies like Nike, Pepsi, and Your Brand, which targets married soccer moms. She is a young woman who also happens to be good friends with Paris Hilton, who was present when this interesting occasion occurred.  HE is married to a faithful soccer mom and has just been accused of an extra-marital affair by HER.    HE was apparently captured on video

with another woman, not his wife, early that morning leaving a hotel room wearing Your Brand’s T-Shirt.

Now, that video has been remixed on YouTube and has spread like wildfire all across the internet with millions upon millions of views and Your Brand is front and center of the conversations.  Several popular Soccer Mom blogs and forums have started talking about Your Brand and how could Your Brand be associated with such an individual.  As “Your Brand’s” Brand Manager, what are you to do?

Brand Managers:  Wait & It’ll Be Too Late

Your Brand is quickly becoming associated with a lot of negative press of word-of-mouth buzz.  However, you can do something about it and I would encourage you to strongly research and understand how social media monitoring can provide you the proactive technology and capabilities that can help you put out a firestorm such as the one described above.

Social Media Monitoring as an industry is in itself starting to take off like a wild fire with new companies and solutions popping up everyday.  So, what can these tools and companies do for me and who are they?  Radian6, ScoutLabs, Sysomos and a handful of others.

How can they help you?  Well, Sysomos appears to understand the power of video marketing best as they are the company that has prepared the best overview video of their product - take a look below.

Changing The Perception by Being Proactive

If you’re still here and have not run off to Sysomos,  I would strongly encourage you to read the following two blog posts Grudge Match by Jason Falls and Tools Analysis by Frederic Lardinois .

No matter which of these tools you use, they all provide a clear value proposition in that they can enable you to proactively change the perception of your brand through participation and conversational engagement with data and metrics.  If you don’t know that Your Brand is in danger of its reputation being damaged before it’s too late, then it’s too late.

However, if Your Brand was listening and engaged in what is happening out there you will have a much better chance at being able to mitigate the risk of damaging your company’s reputation by not acting.  Furthermore, developing a social media strategy with monitoring tools can provide your company an immense amount of business intelligence that could greatly improve lead generation, sales revenue and brand reputation.

With the landscape of the internet changing and moving so rapidly, you cannot afford not having a Reputation Management & Social Media Monitoring plan prepared and put into action for your company.  Not taking action will only result in Your Brand being smeered and being submitted to websites like YourBrandsSuck.com .

What do you think?

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