We Interrupt This Regularly Scheduled Blog To Sell My House
// May 29th, 2009 // Comments // Social Media Marketing
Yep, I’m selling my house! Thus, I’ve been working like a madman doing various staging projects (painting, rearranging furniture, fixing odd things, cleaning, landscaping, etc.). It’s a lot of work getting a house ready for optimal marketing but, if you approach it as if you’re opening up a retail store to sell it - that’s essentially what it feels like.
Interestingly, we put it on the market last Thursday and have had 5 showings already. We’re still waiting for an offer but it’s coming I can feel it. Since, we’ve kept the house in great shape over the years and made some valuable upgrades - I believe we’ll get an offer soon. Still, I’m going to take this opportunity to do what I know with interactive media to help sell it.
Just a quick word of advice when selling your home or setting out to do anything where you do not have domain expertise, listen to the people who are experts in their domain! Swallowing your pride is sometimes hard for people to do but, for me I have no problem communicating my weaknesses and you should too - it actually puts you in a position of power by allowing you to focus on your strengths.
Last week we had an expert home stagger come and help us rethink how our home is perceived by buyers and to really get into the mind of the buyer. Hence, my long list of home prep projects above. Based on the recommendations we received, I’m amazed at how some of the small changes we have made to our house have made it much more appealing - you’ll see what I mean if you continue to read my blog, as I use my house as a social media campaign example.
Since I’m almost done with the projects, I’d like to do something fun to show you how to use social media & video marketing to bring more awareness and develop leads for your business by running a small home brewed interactive marketing campaign. Here’s what I’m going to do to use myself as an example to sell the house:
- Talk about the fact that I’m selling the house regularly on the web and in the local community (you’ll see in my LifeStream I’ve already started doing so on Twitter & Brightkite). BTW, all of the content I create for Twitter and BrightKite gets aggregated to FriendFeed, Facebook, My Website and becomes searchable content.
- I’m going to produce several short benefits focused videos of the house as a walk-through tour.
- I’ll get a simple blog built for the house and post photos and videos there.
- I’ll send out an email to my friends and professional network.
- I’ll track all of this with some analytics in the background.
- Hmmm should I tell you everything right now?
Since this is an interactive post here, what else do you think I should do? Here’s the listing for the property.
