Update: Here’s the updated post – Passing The So What Test
Today at 2 ET / 11 PT, Andrew Warner & Mark Magnacca will be hosting a live web meeting on Mixergy.com. The purpose of conversation is to help entrepreneurs and web designer/developers build better web messaging in order to address the real value of their product or service.
It’s tough, but true — the people you’re trying to communicate with, sell to, or convince don’t really care about you. Nor do they care what you’re offering them — until they understand exactly how it will benefit them. If you recognize that one hard, cold fact – and you know what to do about it — you’ll make more money, achieve greater success, and even have more fun.
So, tune in today on Mixergy.com/live and learn how the So What Test can really help your business.