Archive for Optimal Selling Strategies

How Important Is Copywriting & Scripting For Your Sales Strategy?

// March 22nd, 2010 // Comments // Optimal Selling Strategies

Cover of "The Magic of Thinking Big"

Cover of The Magic of Thinking Big

Currently I’m reading, “The Magic of Thinking Big“, by Dr. David J. Schwartz and something really caught my attention that should be very important to you.  Just read the quote below out loud to yourself and think about the images that the words create in your mind.

“We do not think in words and phrases.  We think only in pictures and/or images.  When you speak or write, you are, in a sense, a projector showing movies in the minds of others.  And, the pictures you create determine how you and others react.”

Think about how you communicate on your website, your brochures, how you talk about your products or services.  What impression are you leaving in the mind of your potential customers?

I know I’m thinking more & more about it.

Related articles by Zemanta

How Important Is Value Creation and Reputation? Apparently It’s A Key Selling Strategy

// March 13th, 2010 // Comments // Optimal Selling Strategies

Image representing Apple as depicted in CrunchBase

Image via CrunchBase

Apparently Value Creation & Reputation are pretty damn important, if you want to be known as one of the best companies in the world.

World’s Most Admired Companies: Who does business trust? - Mar. 4, 2010

What I’d like to add to this article is the importance of how each of the Top 5 companies on the list have some of the most efficient selling strategies in the world. Not only are their corporate values aligned organizationally but their sales organizations are the best in the world.

  1. Apple - Killer Products + Distribution + iTunes
  2. Google - Consistently Build Products that add value around Search + the most efficient ad sales system in the world.
  3. Berkshire Hathaway - Look at the portfolio of companies free cash flow - some of the best managed sales engines around.
  4. Johnson & Johnson - Can you say high quality products and massive distribution.
  5. Amazon - Uh, the most efficient consumer product sales system in the world.

Thoughts?